RE[CONNECT]: to each other, your audience, and your creativity

Professional development, bespoke events, and employee engagement from the UK’s first dedicated improv theatre.

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Are you ready for an UNSCRIPTED world?

Hybrid working, technological change, and the incessant speed of life pose urgent questions…

  • How do you build meaningful relationships in a world dominated by virtual meetings?

  • How do you get everyone on the same page when they are rarely in the same room?

  • How do you future-proof your skillset to keep your competitive edge?

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The old plans don’t work anymore.
You’ve got to improvise.

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The HOOPLA! Effect

We are the business services arm of Hoopla! – the UK’s first ever dedicated improv comedy theatre and training centre. For more than 20 years we have delivered interactive professional development, innovative facilitation, and live events for the world’s biggest brands.

We design and deliver bespoke programmes that deliver against our client’s strategic business priorities, whether they be in Learning & Development, Cultural Change, or Employee Engagement.

Along the way, we draw on methods from improvisation, theatre, and storytelling to create memorable experiences that engage, involve, and inspire audiences.

Why Improv for Your Business?

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Words from Raving Clients

  • Headshot of Andrew Valencia Yan, META

    ‘We walked away with techniques that will stick with us for a lifetime.’

    Andrew Valencia Yan, META

  • Headshot of Robert Sturrock, Google

    ‘The best training I’ve attended since joining Google.’

    Robert Sturrock, Google

  • Headshot of Thea Tomison, KPMG

    ‘You’re brilliant at your job.’

    Thea Tomison, KPMG

  • Headshot of Kath Newby-Grant, P&G

    ‘It was applicable in every single part of what we do. I thought it was fantastic.’

    Kath Newby-Grant, P&G

  • Headshot of Rachel Knight, PWC

    ‘Thank you for the incredible job you did on the Responsive Leadership session for us.’

    Rachel Knight, PWC

  • Headshot of Wendy Maitland, Thomson Reuters

    ‘The skills you taught our sales team will give them a real competitive edge in the marketplace.’

    Wendy Maitland, Thomson Reuters

  • Headshot of Sara Ouardi, Salesforce

    ‘The team loved it.’

    Sara Ouardi, Salesforce

  • Headshot of Nick White, Fujitsu

    ‘You did a superb job. You really set the tone and brought our growth mindset to life.’

    Nick White, Fujitsu

  • Headshot of Sarah Ellis, Amazing If

    ‘I can see how useful it is as part of any team or leader trying to build more trust and safety in the environment they work in.’

    Sarah Ellis, Amazing If

  • Headshot of Katie Chung, The Gates Foundation

    ‘You really set the stage for our off-site. We continued to quote sayings and the memories for the next 2 days.’

    Katie Chung, The Gates Foundation

  • Headshot of Ryan Martin, Tik Tok

    ‘The highest rated session of the day. So much to take away that will be valuable going forward.’

    Ryan Martin, Tik Tok

  • Headshot of John Townsend, Unicef

    ‘It went down very well with all our colleagues. You are absolute pros.’

    John Townsend, Unicef

Improv for Business People

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Conferences and Events

We can inject energy, laughter, and connection into your next meeting – and have your audience involved at every step.

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Employee Engagement

We can help you bring your most important messages to life, so they don’t get lost in the noise.

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Professional Development

We take the skills of improv off-stage to help your people communicate effectively, be more agile, and tell better stories.

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It’s Show Time!

Schedule a call

Drop us a quick note, and we’ll get a chat scheduled.

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Explore what’s possible

We’ll understand more about you and bring to life how we could help. We don’t do ‘off the shelf’: we start with your strategy - not our products.

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Make change happen

We’ll work with you to co-create and deliver an intervention that gets you to your goal.

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  • The Daily Telegraph
  • Evening Standard
  • Marketing Week
  • Management Today
  • GQ
  • Financial Times
  • The Sunday Times
  • The Guardian
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We literally wrote the book.

Yes, this is a book about improvisation. And, it’s a book about business. Specifically, it’s a book about how to build confidence, be more creative, and face anything.

  • A Financial Times top business book of the year

  • Finalist, Business Book of the Year Awards

  • Audie Awards finalist

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No one wants to come into the office.
People here couldn’t tell you our values.
We could be a lot better at storytelling.
People don’t know each other like they used to.
The organisation is quite siloed.
We are a bit tired and uninspired.
We could do with having some more fun.
We are diverse, but not always inclusive.
Ideas always come from the same voices.

If this sounds like you…

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... then we can help.

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